Wayward
Making the Roads Safer for Cyclists. One Trip at a Time.
After meeting with Erich, we realized there needed to be a shift in his business model to help get his app to the masses. Once finalized, we help rebrand his business, and design + develop the app for the Apple and Android devices.
The Rebrand
New Name, New Brand, New Everything
Wayward (formerly SafeVelo) needed a bit of a facelift. We took them from DIY to professional SaaS in 3 months.
App Designed and Developed In-House
Investor Packet Copywriting
Company Structure and Strategic Planning
How we Fostr'd
Rebrand + Mobile App Design and Development
Primary One #000000
Primary Two #FFCE34
Secondary One #1D4A97
Secondary Two #00AEEF
The App
On a mission to reduce vehicle involved cyclist incidents.
The Wayward app used an in-house developed algorithm to assign safety scores to various cyclists routes.
“I’m absolutely blown away by the new Fraction template. You have to try it!”
Jason Walter
Fraction
“It’s incredible. I love how easy it is!”
Jason Walter
Fraction
"Such a great experience with this Co. They knocked it out of the park for us! We high recommend Fostr!!"
Erich Obst
Wayward
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