Prepared for John

Strategy, design, and systems
for brands that are
built to last.

Full-ServiceDigital AdvertisingContent ProductionFull-Stack MarketingCustom WebsitesBrand Strategy
Full-ServiceDigital AdvertisingContent ProductionFull-Stack MarketingCustom WebsitesBrand Strategy

A small studio, quietly building from the Mountain West since 2021. The kind of team operators bring inside the room.

The Record

Our work speaks volumes.

$100M+
Client Funding
Raised across industries. Strategy that attracts the right capital.
Peak ROAS
Plateaued return on ad spend at the height of partnership.
+23k
Members Signed
From a single multi-site brand launch in Houston.
2021
Boise · Idaho
Building brands quietly from the Mountain West since.
Results

The numbers behind the headlines.

A few selected views from active engagements. Real campaigns, real reporting.

Sales generated
$930K
+218%Onward · YoY
Cost per lead
<$1.50
−71%Brite Brothers
Launch revenue
$850K
First 12 mo.Lone Peak
Avg. open rate
35%
+167%vs. category 13%
Onward Research
Revenue, by quarter

Seasonal pushes became reliable revenue.

$0K$100K$200K$300KQ1'23Q2'23Q3'23Q4'23Q1'24Q2'24Q3'24Q4'24
$930K
Sales · 12-month trailing
Brite Brothers
Cumulative members, by month

Filled member rolls before doors opened.

0K5K10K15K20K25KM1M4M7M10M12
+23K
Members · 37.7% YoY growth
Onward Research
ROAS curve, 12 months of paid

Compounding return as the system matured.

0×2×4×6×8×10×Target · 4×M1M4M7M10M12
Peak ROAS · Q4 2024
Reporting cadence

Weekly performance reviews. Monthly executive readouts. Quarterly strategy retros. Every client sees the same numbers we see — including the ones we'd rather not.

Content that converts.

Success Stories

This is what happens when it all aligns.

01D2C / Tactical Gear

Onward Research

We diversified Onward's marketing beyond a single founder voice—building the content engine, retention systems, and paid media discipline that delivered their first seven-figure year. Seasonal pushes became reliable revenue instead of stressful guesses.

AdvertisingVideo/PhotoEmail/SMS
Peak ROAS
$930k
Sales generated
+30%
Returning customers
02Multi-Site Brand Launch

Brite Brothers

Launching a new car wash brand into Houston, TX. From identity to acquisition system—the marketing didn't just announce sites opening, it filled member rolls before doors did.

BrandingAdvertisingLead Funnel
+23k
Member sign ups
37.7%
Member growth YoY
<$1.50
Cost per lead
03D2C · Overlanding

Lone Peak Overland

Drove strategy and launch of a new overlanding camper—from positioning through demand capture and conversion. American-made exploration, marketed with the same craft.

AdvertisingVideo/PhotoEmail/SMS
$850k
Launch revenue
12-mo. avg. ROAS
35%
Avg. open rate
Deliverables

What lands in the shared drive.

Every engagement produces tangible, owned assets — brand systems, performance dashboards, in-market campaigns, conversion-built sites.

TYPEAaGeist · Sans100 → 800AaPT Serif · ItalicPALETTESLATE#0C0C0CSIGNAL#F9452DGOLD#443F37Color SystemPrimary · Supporting · Neutral01BRAND GUIDELINESBrandGuidelinesv. 2026Built by Fostr
01Brand identity systems

Logos, palettes, type systems, voice. Documented and handed off in full.

PERFORMANCE · Q4 2025Campaign overviewLAST 30 DAYSROAS8.4×+12%REVENUE$284K+18%CAC$14.20−9%SESSIONS94.2K+22%REVENUE · TRAILING 12 WEEKSCHANNELSPaid 56%
02Performance dashboards

Live reporting connected to ad platforms, GA4, and email. Read at a glance.

A NEW SEASONBuilt forthe longhaul.Onward Research · Fall Collection 2025SHOP NOW →
03Campaign creative in-market

Out-of-home, social, video, paid. Built to look like itself on every surface.

brand.combrand.ShopAboutCart (2)NEW · LIMITED RUNThings madeto last.A collection of essentials worth keeping.SHOP THE EDIT →Field Jacket · Olive$ 248.00
04Conversion-built websites

Owned, fast, instrumented. Designed around the moment of decision.

What we do

Built to perform.

01
Advertising
We don't just run ads—we architect attention. Strategy, story, and scale combined to cut through the noise.
02
Content
Real shoots. Real environments. Creative that earns the click and the credit card.
03
Automations
Email, SMS, and retention engines that work while teams sleep. Flows that educate before they sell.
04
Websites
Sites built to convert, not just to look at. Fast, owned, instrumented, designed around the moment of decision.
05
Branding
The story, language, and visual system that make a company recognizable—and worth recognizing.

Launching a new car wash brand is no small task, and Fostr made it seamless. From the branding to the membership marketing, everything felt sharp, professional, and built for growth."

Alexander Ivanov
VP of Marketing · Brite Brothers Car Wash
+23k
Total Member Sign Ups
37.7%
Member Growth YoY

No pitch. Just a conversation.

If something on this page resonates—or you'd just like to compare notes on what you're working on—twenty minutes is enough to know if we can help. And if we can't, we'll point you toward someone who can.

Justin Hooker

Owner, Fostr · Boise, Idaho

hello@fostr.co · (208) 274-7478
Book a call
© Fostr 2026 · Boise, IdahoPrepared for John — please share freely.hello@fostr.co · (208) 274-7478