Digital Advertising
Digital Advertising
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Full-Stack Marketing
Full-Stack Marketing
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Web Design
Web Design
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Signage Design
Signage Design
Digital Advertising
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Full-Stack Marketing
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Web Design
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Signage Design
The Brief
We approached Ducky's during a pivotal moment. They had a solid concept, great legacy locations, and a service people genuinely loved. They were in the early steps of a new partnership with Chevron and needed a robust team to execute.
What they needed wasn't a vendor. They needed a marketing department.
So that's what we became. We stepped in as their entire marketing team, owning everything from digital advertising and campaign strategy to physical signage, brand identity, mailers, and go-to-market launches for new locations and offerings. If it touched a customer, we had a hand in it.
The Brief
We approached Ducky's during a pivotal moment. They had a solid concept, great legacy locations, and a service people genuinely loved. They were in the early steps of a new partnership with Chevron and needed a robust team to execute.
What they needed wasn't a vendor. They needed a marketing department.
So that's what we became. We stepped in as their entire marketing team, owning everything from digital advertising and campaign strategy to physical signage, brand identity, mailers, and go-to-market launches for new locations and offerings. If it touched a customer, we had a hand in it.
II. The Results
Ducky's didn't just grow. They grew the right way. Memberships climbed. One-time customers turned into regulars, new location launches had a strong Founding-Membership base before the doors even opened, and we captured tens of thousands of customer information.
Behind the numbers was a system: automated follow-ups that brought customers back, downsell offers that converted people who almost walked, and a membership funnel that turned a $20 wash into a recurring revenue machine. The kind of infrastructure most car washes don't have, because most car washes are in the Stone Age.
Eventually, our success helped Ducky's secure a 9-figure private equity deal.
II. The Results
Ducky's didn't just grow. They grew the right way. Memberships climbed. One-time customers turned into regulars, new location launches had a strong Founding-Membership base before the doors even opened, and we captured tens of thousands of customer information.
Behind the numbers was a system: automated follow-ups that brought customers back, downsell offers that converted people who almost walked, and a membership funnel that turned a $20 wash into a recurring revenue machine. The kind of infrastructure most car washes don't have, because most car washes are in the Stone Age.
Eventually, our success helped Ducky's secure a 9-figure private equity deal.
Monthly Member Revenue
High-impact marketing strategies and sales training led to new milestones
Monthly Member Revenue
High-impact marketing strategies and sales training led to new milestones
Monthly Member Revenue
High-impact marketing strategies and sales training led to new milestones
YoY Member Rev. Growth
Member growth and renention strategies with a proven track-record
YoY Member Rev. Growth
Member growth and renention strategies with a proven track-record
YoY Member Rev. Growth
Member growth and renention strategies with a proven track-record
Successful Site Launches
Rapid expansion required high-demand outputs. We built a system that scales.
Successful Site Launches
Rapid expansion required high-demand outputs. We built a system that scales.
Successful Site Launches
Rapid expansion required high-demand outputs. We built a system that scales.
III. The Approach
For new site launches, we ran paid campaigns on Meta and Google, and sent a hook-driven mailer centered on two goals: increasing car count and memberships. Targeting was hyper-local, radius-based, behavior-driven, layered with seasonal hooks and promotional windows. Creative was clean and direct. No gimmicks. New sites saw thousands of leads in the first 100 days.
After the initial phase was complete, we moved to our annual plan. We tested offers constantly. Discounted upgrades, first-wash deals, membership trial pricing, and pushed budget behind whatever was converting. When something worked, we scaled it. When it didn't, we killed it fast.
Membership & Retention Systems
The real money in the car wash industry isn't the single wash; it's the member who comes back every week without thinking about it. We built the funnel to get people there.
New customers were funneled toward membership from the first touchpoint. Anyone who didn't convert got a downsell: a discounted single wash, a trial membership, a bundle, something to keep them in the ecosystem instead of losing them entirely. Automated SMS and email follow-ups went out after every visit, timed to hit right when someone's car was getting dirty again. Churning members for a downsell offer to stay, but if they lapsed, they were placed in win-back sequences. Seasonal campaigns gave people a reason to upgrade.
The result was a customer base that stuck around and a revenue model that didn't depend on the weather.
Membership & Retention Systems
The real money in the car wash industry isn't the single wash; it's the member who comes back every week without thinking about it. We built the funnel to get people there.
New customers were funneled toward membership from the first touchpoint. Anyone who didn't convert got a downsell: a discounted single wash, a trial membership, a bundle, something to keep them in the ecosystem instead of losing them entirely. Automated SMS and email follow-ups went out after every visit, timed to hit right when someone's car was getting dirty again. Churning members for a downsell offer to stay, but if they lapsed, they were placed in win-back sequences. Seasonal campaigns gave people a reason to upgrade.
The result was a customer base that stuck around and a revenue model that didn't depend on the weather.
Go-to-Market Launches
New offerings and new locations don't sell themselves. Most businesses open the doors and hope the foot traffic finds them. We don't operate that way.
Every launch started with a pre-opening campaign, building awareness and anticipation in the local area before a single car rolled through. Geofenced ads targeted people within driving distance. Direct mail hit the surrounding neighborhoods with an offer worth keeping. Social content teased the opening, built curiosity, and gave people a reason to show up on day one instead of day ninety.
On launch day, the infrastructure was already in place. Campaigns were live, offers were sequenced, and follow-ups were ready to fire the moment someone came through for the first time. First-visit customers got an immediate prompt to join the membership. Those who didn't got a downsell offer within 48 hours. Nobody fell through the cracks.
The goal was never just a busy opening week. It was turning launch momentum into a permanent customer base, people who picked Ducky's as their car wash and stayed there. We designed every launch to do exactly that.
Go-to-Market Launches
New offerings and new locations don't sell themselves. Most businesses open the doors and hope the foot traffic finds them. We don't operate that way.
Every launch started with a pre-opening campaign, building awareness and anticipation in the local area before a single car rolled through. Geofenced ads targeted people within driving distance. Direct mail hit the surrounding neighborhoods with an offer worth keeping. Social content teased the opening, built curiosity, and gave people a reason to show up on day one instead of day ninety.
On launch day, the infrastructure was already in place. Campaigns were live, offers were sequenced, and follow-ups were ready to fire the moment someone came through for the first time. First-visit customers got an immediate prompt to join the membership. Those who didn't got a downsell offer within 48 hours. Nobody fell through the cracks.
The goal was never just a busy opening week. It was turning launch momentum into a permanent customer base, people who picked Ducky's as their car wash and stayed there. We designed every launch to do exactly that.
Contacts Collected
Successful site openings require a lof of eyes. We got eyes that converted.
Contacts Collected
Successful site openings require a lof of eyes. We got eyes that converted.
Contacts Collected
Successful site openings require a lof of eyes. We got eyes that converted.
Cost per Lead
Everytime we launched a new location, we captured a ton of affordable eyes
Cost per Lead
Everytime we launched a new location, we captured a ton of affordable eyes
Cost per Lead
Everytime we launched a new location, we captured a ton of affordable eyes
Coupon Redemption Rate
Nearly half of all the customers that received a coupon from a digital ad or mailer used it at the wash
Coupon Redemption Rate
Nearly half of all the customers that received a coupon from a digital ad or mailer used it at the wash
Coupon Redemption Rate
Nearly half of all the customers that received a coupon from a digital ad or mailer used it at the wash
We know the platforms you rely on.
We know the tools because we never stop training on them.
Let’s bring your vision to life
We’re here to make things simple and set you up for success. If you need something, ask. The goal is that you feel supported and confident while you do great work.
Justin Hooker
Owner
Contact us
Let’s bring your vision to life
We’re here to make things simple and set you up for success. If you need something, ask. The goal is that you feel supported and confident while you do great work.
Justin Hooker
Owner
Contact us
Let’s bring your vision to life
We’re here to make things simple and set you up for success. If you need something, ask. The goal is that you feel supported and confident while you do great work.
Justin Hooker
Owner
Contact us