Digital Advertising
Digital Advertising
|
|
Full-Stack Marketing
Full-Stack Marketing
|
|
Web Design
Web Design
Digital Advertising
|
Full-Stack Marketing
|
Web Design
The Brief
Mallard Bay had the product. They had the market. What they didn't have was a system that could turn interest into pipeline without someone manually following up on every lead.
B2B SaaS growth doesn't stall because the product isn't good enough. It stalls because the marketing infrastructure isn't built to scale. No consistent top-of-funnel. No nurture sequences doing the heavy lifting. No paid strategy that speaks directly to the decision-maker sitting across the table.
We came in to build that system. Own the email. Own the ads. Create a repeatable engine that brought in qualified leads and kept them warm until they were ready to buy.
That's what we set out to do. That's exactly what we did.
The Brief
Mallard Bay had the product. They had the market. What they didn't have was a system that could turn interest into pipeline without someone manually following up on every lead.
B2B SaaS growth doesn't stall because the product isn't good enough. It stalls because the marketing infrastructure isn't built to scale. No consistent top-of-funnel. No nurture sequences doing the heavy lifting. No paid strategy that speaks directly to the decision-maker sitting across the table.
We came in to build that system. Own the email. Own the ads. Create a repeatable engine that brought in qualified leads and kept them warm until they were ready to buy.
That's what we set out to do. That's exactly what we did.
II. The Results
Mallard Bay went from inconsistent lead flow to a predictable growth engine. Pipeline grew, lead quality improved, and the team spent less time chasing and more time closing.
We built the infrastructure that made it possible. The automations, the ad creative, and the sequences are all working in sync. Then we optimized until the numbers proved it was working.
II. The Results
Mallard Bay went from inconsistent lead flow to a predictable growth engine. Pipeline grew, lead quality improved, and the team spent less time chasing and more time closing.
We built the infrastructure that made it possible. The automations, the ad creative, and the sequences are all working in sync. Then we optimized until the numbers proved it was working.
SQLs Generated
In the first 45 days or working with us. Set new record month our first month
SQLs Generated
In the first 45 days or working with us. Set new record month our first month
SQLs Generated
In the first 45 days or working with us. Set new record month our first month
Improvement in CPL
We reduced the cost of each lead we brought in. Higher lead volume and quality
Improvement in CPL
We reduced the cost of each lead we brought in. Higher lead volume and quality
Improvement in CPL
We reduced the cost of each lead we brought in. Higher lead volume and quality
Increase in Open Rate
Email performance jumped the second we implemented our new email strategy
Increase in Open Rate
Email performance jumped the second we implemented our new email strategy
Increase in Open Rate
Email performance jumped the second we implemented our new email strategy
III. The Approach
When we came in, Mallard Bay's best people were doing work that shouldn't require their best people. The COO and leadership were deep in the weeds on lead gen, following up, babysitting campaigns, filling gaps that a real system should have been handling.
We fixed that. Took over email and ads, built the automations, and created a growth engine that ran without them. They stayed focused on the business. We stayed focused on the pipeline.
Paid Ads
We built a paid strategy around one goal: getting Mallard Bay in front of the right decision-makers and giving them a reason to act. We needed to target Outfitter Owners and Guides. No spray-and-pray. Just sharp creative, specific audiences, and a message that spoke to the actual pain of the buyer.
We tested aggressively. Iterated on what worked. Cut what didn't. Every ad had a job to either drive awareness, capture intent, and generate a qualified lead, and we held each one accountable to doing it.
The creative wasn't filler. It was built to earn attention in a feed full of noise. And when something hit, we scaled it.
We’re not trying to be the biggest agency. We’re trying to be the most trusted one.
We care deeply about our clients’ success and they feel that. We ask good questions, build with intention, and give you a team that shows up like an extension of your own.
Paid Ads
We built a paid strategy around one goal: getting Mallard Bay in front of the right decision-makers and giving them a reason to act. We needed to target Outfitter Owners and Guides. No spray-and-pray. Just sharp creative, specific audiences, and a message that spoke to the actual pain of the buyer.
We tested aggressively. Iterated on what worked. Cut what didn't. Every ad had a job to either drive awareness, capture intent, and generate a qualified lead, and we held each one accountable to doing it.
The creative wasn't filler. It was built to earn attention in a feed full of noise. And when something hit, we scaled it.
Monthly Deals Won
Our implementation strategy helped Mallard Bay close thier 2nd best month ever
Monthly Deals Won
Our implementation strategy helped Mallard Bay close thier 2nd best month ever
Monthly Deals Won
Our implementation strategy helped Mallard Bay close thier 2nd best month ever
Referred Projects
Mallard Bay loved what we did for them, they told some friends!
Referred Projects
Mallard Bay loved what we did for them, they told some friends!
Referred Projects
Mallard Bay loved what we did for them, they told some friends!
Unique Assets Created
With Meta's Andromeda update, creative is king. We built a robust asset engine
Unique Assets Created
With Meta's Andromeda update, creative is king. We built a robust asset engine
Unique Assets Created
With Meta's Andromeda update, creative is king. We built a robust asset engine
Email Automation & Growth Marketing
We took over email and built the system from scratch. Welcome sequences, nurture flows, re-engagement campaigns — all designed to move a lead from curious to ready without requiring constant manual effort from the Mallard Bay team.
Timing mattered. Messaging mattered. We made sure every touchpoint had a clear next step and a reason to keep reading. Open rates climbed. Responses followed.
This wasn't about hitting send more often. It was about sending the right thing to the right person at the right moment — and building automations that could do it at scale.
We’re not trying to be the biggest agency. We’re trying to be the most trusted one.
We care deeply about our clients’ success and they feel that. We ask good questions, build with intention, and give you a team that shows up like an extension of your own.
Email Automation & Growth Marketing
We took over email and built the system from scratch. Welcome sequences, nurture flows, re-engagement campaigns — all designed to move a lead from curious to ready without requiring constant manual effort from the Mallard Bay team.
Timing mattered. Messaging mattered. We made sure every touchpoint had a clear next step and a reason to keep reading. Open rates climbed. Responses followed.
This wasn't about hitting send more often. It was about sending the right thing to the right person at the right moment — and building automations that could do it at scale.
Verified by the platforms you rely on.
We know the tools because we never stop training on them.
Let’s bring your vision to life
We’re here to make things simple and set you up for success. If you need something, ask. The goal is that you feel supported and confident while you do great work.
Justin Hooker
Owner
Contact us
Let’s bring your vision to life
We’re here to make things simple and set you up for success. If you need something, ask. The goal is that you feel supported and confident while you do great work.
Justin Hooker
Owner
Contact us
Let’s bring your vision to life
We’re here to make things simple and set you up for success. If you need something, ask. The goal is that you feel supported and confident while you do great work.
Justin Hooker
Owner
Contact us