Digital Advertising
Digital Advertising
|
|
Content Production
Content Production
|
|
Full-Stack Marketing
Full-Stack Marketing
|
|
Custom Websites
Custom Websites
Digital Advertising
|
Content Production
|
Full-Stack Marketing
|
Custom Websites
The Brief
We approached Lone Peak Overland at the earliest possible stage the product was still a CAD file and the brand was nothing more than a vision. No customers, no reviews, no proof of concept in the market. Just a genuinely great idea and a founder who believed in it.
That's a different kind of challenge. There's no audience to retarget, no data to optimize from, no existing momentum to build on. Everything had to be built from scratch, and it had to be built fast enough that the launch actually landed.
The Brief
We approached Lone Peak Overland at the earliest possible stage the product was still a CAD file and the brand was nothing more than a vision. No customers, no reviews, no proof of concept in the market. Just a genuinely great idea and a founder who believed in it.
That's a different kind of challenge. There's no audience to retarget, no data to optimize from, no existing momentum to build on. Everything had to be built from scratch, and it had to be built fast enough that the launch actually landed.
II. The Results
The launch generated nearly $1 million in revenue in the first eight days. Over the following 12 months, the system held steady with an average ROAS of 8.73. Cart abandonment sequences alone influenced over $307k in recovered revenue.
Beyond the top-line numbers, we helped increase average order value, reduce buyer friction, and build a digital experience that matched Lone Peak's reputation for quality. Growth wasn't left to chance, it was designed into the system from day one.
II. The Results
The launch generated nearly $1 million in revenue in the first eight days. Over the following 12 months, the system held steady with an average ROAS of 8.73. Cart abandonment sequences alone influenced over $307k in recovered revenue.
Beyond the top-line numbers, we helped increase average order value, reduce buyer friction, and build a digital experience that matched Lone Peak's reputation for quality. Growth wasn't left to chance, it was designed into the system from day one.
Revenue Generated
In the first 8 days of Lone Peak Overland's Launch
Revenue Generated
In the first 8 days of Lone Peak Overland's Launch
Revenue Generated
In the first 8 days of Lone Peak Overland's Launch
12-month Avg. ROAS
High performing ad camapigns for sustainable growth
12-month Avg. ROAS
High performing ad camapigns for sustainable growth
12-month Avg. ROAS
High performing ad camapigns for sustainable growth
Avg. Open Rate
Increased conversion rate, AOV, LTV with engaging email campaigns
Avg. Open Rate
Increased conversion rate, AOV, LTV with engaging email campaigns
Avg. Open Rate
Increased conversion rate, AOV, LTV with engaging email campaigns
III. The Approach
We didn't just run ads and hope for the best. We mapped the entire customer journey before any significant marketing dollars were spent. Content, automation, sales infrastructure, fulfillment. Every piece had to work together, because with a high-ticket product and no existing audience, there was no margin for a leaky funnel.
From shoots in the field to cart abandonment sequences to an internal ticketing system for custom orders, we built it all. The goal was a business that could run, scale, and convert, with or without us holding it together.
Paid Ads
We started with the content. Shoots built around a rugged, revolutionary product that deserved to be seen in its element. Real terrain, real use, nothing that felt staged. When the creative is that good, everything downstream gets easier.
A few well-crafted ads were enough to create real buzz around the Lone Peak Camper. It made waves in the overlanding community fast, and the momentum carried. We kept testing, kept refining, and kept pushing the creative until we knew exactly what the audience responded to.
We answered questions before customers asked them and rapidly increased our conversion rate and decreased buyer remorse. Kyle pioneered founder-led content before it became viral strategy. Honestly, authenticity, and transparency all helped build a reliable fanbase that became urgent and loyal advocates for the brand.
Landing pages were built to match. Tight messaging, clean flow, no friction between interest and purchase. Every click had somewhere worth going. Every dollar spent had a reason behind it.
Paid Ads
We started with the content. Shoots built around a rugged, revolutionary product that deserved to be seen in its element. Real terrain, real use, nothing that felt staged. When the creative is that good, everything downstream gets easier.
A few well-crafted ads were enough to create real buzz around the Lone Peak Camper. It made waves in the overlanding community fast, and the momentum carried. We kept testing, kept refining, and kept pushing the creative until we knew exactly what the audience responded to.
We answered questions before customers asked them and rapidly increased our conversion rate and decreased buyer remorse. Kyle pioneered founder-led content before it became viral strategy. Honestly, authenticity, and transparency all helped build a reliable fanbase that became urgent and loyal advocates for the brand.
Landing pages were built to match. Tight messaging, clean flow, no friction between interest and purchase. Every click had somewhere worth going. Every dollar spent had a reason behind it.
Monthly Units Sold
Ad campaigns focused on education and converting customers
Monthly Units Sold
Ad campaigns focused on education and converting customers
Monthly Units Sold
Ad campaigns focused on education and converting customers
Nervous Competitors
Making waves in an industry doesn't always make you the most friends.
Nervous Competitors
Making waves in an industry doesn't always make you the most friends.
Nervous Competitors
Making waves in an industry doesn't always make you the most friends.
Happy Customers
Our happiest customers quickly becasue our best advocates.
Happy Customers
Our happiest customers quickly becasue our best advocates.
Happy Customers
Our happiest customers quickly becasue our best advocates.
Email & SMS Automation
Selling a high-ticket item takes time. Most people don't buy on the first visit. They spec out a build, think it over, ask their wives, and come back when they're ready. We built a system that kept Lone Peak in front of them the whole time.
Automated cart reminders, lead nurturing sequences, and behavioral follow-ups kept potential buyers moving through the funnel without anyone having to chase them manually. The cart abandonment flow alone influenced $307k in recovered revenue. A 45% average open rate meant people were actually reading what we sent.
We also built an internal ticketing system to handle order fulfillment. Pipeline stages synced to production stages, automated reminders to internal sales and support teams, custom options, custom fitments, the kind of complexity that breaks a business if you don't have the right infrastructure. We made sure they did.
Email & SMS Automation
Selling a high-ticket item takes time. Most people don't buy on the first visit. They spec out a build, think it over, ask their wives, and come back when they're ready. We built a system that kept Lone Peak in front of them the whole time.
Automated cart reminders, lead nurturing sequences, and behavioral follow-ups kept potential buyers moving through the funnel without anyone having to chase them manually. The cart abandonment flow alone influenced $307k in recovered revenue. A 45% average open rate meant people were actually reading what we sent.
We also built an internal ticketing system to handle order fulfillment. Pipeline stages synced to production stages, automated reminders to internal sales and support teams, custom options, custom fitments, the kind of complexity that breaks a business if you don't have the right infrastructure. We made sure they did.
New Contacts
Created a cult-like following of new and potential customer
New Contacts
Created a cult-like following of new and potential customer
New Contacts
Created a cult-like following of new and potential customer
Email-Influenced Revenue
Nuruturing sequences that improved CVR and AOV
Email-Influenced Revenue
Nuruturing sequences that improved CVR and AOV
Email-Influenced Revenue
Nuruturing sequences that improved CVR and AOV
Growth in AOV/LTV
With a long customer journey, we had time to upsell and cross-sell
Growth in AOV/LTV
With a long customer journey, we had time to upsell and cross-sell
Growth in AOV/LTV
With a long customer journey, we had time to upsell and cross-sell
Verified by the platforms you rely on.
We know the tools because we never stop training on them.
Let’s bring your vision to life
We’re here to make things simple and set you up for success. If you need something, ask. The goal is that you feel supported and confident while you do great work.
Justin Hooker
Owner
Contact us
Let’s bring your vision to life
We’re here to make things simple and set you up for success. If you need something, ask. The goal is that you feel supported and confident while you do great work.
Justin Hooker
Owner
Contact us
Let’s bring your vision to life
We’re here to make things simple and set you up for success. If you need something, ask. The goal is that you feel supported and confident while you do great work.
Justin Hooker
Owner
Contact us