Digital Advertising
Digital Advertising
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Content Production
Content Production
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Full-Stack Marketing
Full-Stack Marketing
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Landing Page Design
Landing Page Design
Digital Advertising
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Content Production
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Full-Stack Marketing
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Landing Page Design
The Brief
Onward Research had built something real. Quality gear, a loyal customer base, and a reputation that held weight in the tactical space. But like a lot of brands that grow fast around a single voice, the business had become more dependent on that voice than it probably should have been.
When revenue is tied to a personality, you're not really in control of it. One slow month, one off-season, one distraction, and the numbers feel it. That's not a sustainable way to run a brand with this much potential.
We came in to change that equation. Build the infrastructure. Strengthen the channels that work whether anyone's posting or not. Create a business that could grow on the merit of its products, not the momentum of its founder.
That's the work we set out to do. And it's exactly what we did.
The Brief
Onward Research had built something real. Quality gear, a loyal customer base, and a reputation that held weight in the tactical space. But like a lot of brands that grow fast around a single voice, the business had become more dependent on that voice than it probably should have been.
When revenue is tied to a personality, you're not really in control of it. One slow month, one off-season, one distraction, and the numbers feel it. That's not a sustainable way to run a brand with this much potential.
We came in to change that equation. Build the infrastructure. Strengthen the channels that work whether anyone's posting or not. Create a business that could grow on the merit of its products, not the momentum of its founder.
That's the work we set out to do. And it's exactly what we did.
II. The Results
Onward plateaued a 9x return on ad spend, a 30% increase in returning customers, and record-breaking revenue during seasonal pushes like Memorial Day. Sales became more predictable, and campaigns hit harder without relying on hype alone.
By strengthening Onward's infrastructure across email, content, and paid media, we helped transform unpredictable launches into scalable, repeatable wins. The brand now sells smarter, not louder.
II. The Results
Onward plateaued a 9x return on ad spend, a 30% increase in returning customers, and record-breaking revenue during seasonal pushes like Memorial Day. Sales became more predictable, and campaigns hit harder without relying on hype alone.
By strengthening Onward's infrastructure across email, content, and paid media, we helped transform unpredictable launches into scalable, repeatable wins. The brand now sells smarter, not louder.
6-Month Acg. ROAS
High-performing ad campaigns for sustatinable growth
6-Month Acg. ROAS
High-performing ad campaigns for sustatinable growth
6-Month Acg. ROAS
High-performing ad campaigns for sustatinable growth
Increase in Returning Customers
Stronger retention through smarter campaigns
Increase in Returning Customers
Stronger retention through smarter campaigns
Increase in Returning Customers
Stronger retention through smarter campaigns
Revenue Growth During Seasonal Pushes
Memorial Day, 4th of July, and other key moments hit harder than ever
Revenue Growth During Seasonal Pushes
Memorial Day, 4th of July, and other key moments hit harder than ever
Revenue Growth During Seasonal Pushes
Memorial Day, 4th of July, and other key moments hit harder than ever
III. The Approach
We joined Onward Research when the opportunity was clear, but the path wasn't. The brand had momentum and a loyal base, but what it needed was infrastructure, strategy, and the discipline to grow without burning out.
From there, we did the work. Not halfway. Not good enough. All the way to sustainable, repeatable wins.
Paid Ads
We built a paid media strategy around one thing: making a great tactical brand impossible to ignore by the right people. No hype. No shortcuts. Just honest creative, sharp targeting, and the kind of work that compounds over time.
That started with the content. We ran dedicated shoots to give the ads something worth watching. Real gear, real environments, nothing that looked like it was made in a hurry. When the creative is good, everything downstream gets easier. The ads perform better, the brand looks more credible, and customers show up already trusting what they're about to buy.
From there, we made sure the landing pages were doing their job. Traffic means nothing if the page loses people. We tightened the messaging, cleaned up the flow, and made sure that anyone who clicked actually had a reason to stay. Small changes in that middle stretch of the funnel made a real difference in what the numbers looked like at the end.
Dynamic ads, customer testimonials, and rigorous creative testing did the rest. We found the audience, figured out what converted, and kept pushing. Every dollar had a purpose. Every decision had a reason.
Paid Ads
We built a paid media strategy around one thing: making a great tactical brand impossible to ignore by the right people. No hype. No shortcuts. Just honest creative, sharp targeting, and the kind of work that compounds over time.
That started with the content. We ran dedicated shoots to give the ads something worth watching. Real gear, real environments, nothing that looked like it was made in a hurry. When the creative is good, everything downstream gets easier. The ads perform better, the brand looks more credible, and customers show up already trusting what they're about to buy.
From there, we made sure the landing pages were doing their job. Traffic means nothing if the page loses people. We tightened the messaging, cleaned up the flow, and made sure that anyone who clicked actually had a reason to stay. Small changes in that middle stretch of the funnel made a real difference in what the numbers looked like at the end.
Dynamic ads, customer testimonials, and rigorous creative testing did the rest. We found the audience, figured out what converted, and kept pushing. Every dollar had a purpose. Every decision had a reason.
Successful Product Launches
One-off content, high converting landing page, and robust campaign launches
Successful Product Launches
One-off content, high converting landing page, and robust campaign launches
Successful Product Launches
One-off content, high converting landing page, and robust campaign launches
Sales Generated
The first 7-figure year for Onward Research was achieved during our partnership
Sales Generated
The first 7-figure year for Onward Research was achieved during our partnership
Sales Generated
The first 7-figure year for Onward Research was achieved during our partnership
Revenue Sources Added
Diversified income streams helped sustain growth and find new profitable channels
Revenue Sources Added
Diversified income streams helped sustain growth and find new profitable channels
Revenue Sources Added
Diversified income streams helped sustain growth and find new profitable channels
Email & SMS Automation
We built Onward's retention engine from the ground up. Automations that worked while the team slept, sequences that educated before they sold, and campaigns timed around the moments that mattered most.
Seasonal pushes like Memorial Day became reliable revenue drivers instead of stressful guesses. We focused on increasing lifetime value, not just open rates. Every flow had a job to do, and we made sure it did it.
Smarter systems. Stronger results.
We’re not trying to be the biggest agency. We’re trying to be the most trusted one.
We care deeply about our clients’ success and they feel that. We ask good questions, build with intention, and give you a team that shows up like an extension of your own.
Avg. Open Rate
Effective and enticing subject line strategy and domain authority
Avg. Open Rate
Effective and enticing subject line strategy and domain authority
Revenue Generated
From email campaigns and flows over a few months
Revenue Generated
From email campaigns and flows over a few months
Email & SMS Automation
We built Onward's retention engine from the ground up. Automations that worked while the team slept, sequences that educated before they sold, and campaigns timed around the moments that mattered most.
Seasonal pushes like Memorial Day became reliable revenue drivers instead of stressful guesses. We focused on increasing lifetime value, not just open rates. Every flow had a job to do, and we made sure it did it.
Smarter systems. Stronger results.
Avg. Open Rate
Effective and enticing subject line strategy and domain authority
Revenue Generated
From email campaigns and flows over a few months
Verified by the platforms you rely on.
We know the tools because we never stop training on them.
Let’s bring your vision to life
We’re here to make things simple and set you up for success. If you need something, ask. The goal is that you feel supported and confident while you do great work.
Justin Hooker
Owner
Contact us
Let’s bring your vision to life
We’re here to make things simple and set you up for success. If you need something, ask. The goal is that you feel supported and confident while you do great work.
Justin Hooker
Owner
Contact us
Let’s bring your vision to life
We’re here to make things simple and set you up for success. If you need something, ask. The goal is that you feel supported and confident while you do great work.
Justin Hooker
Owner
Contact us