Their deftness in managing paid ad campaigns as white labeled partners has significantly elevated our client engagement. If you’re looking for a partner that really ‘gets’ your business, while providing a no BS, honest approach, I can’t recommend Fostr highly enough.
Joel Moreau
Co-Founder & COO, Mallard Bay Outdoors
Their deftness in managing paid ad campaigns as white labeled partners has significantly elevated our client engagement. If you’re looking for a partner that really ‘gets’ your business, while providing a no BS, honest approach, I can’t recommend Fostr highly enough.
Joel Moreau
Co-Founder & COO, Mallard Bay Outdoors
How we Fostr'd
Managed Over 60 Client Ad Accounts for Mallard Bay's Agency Offering Support to Their Internal Digital Ads Team. Built strong relationship with sales team.
How we Fostr'd
Managed Over 60 Client Ad Accounts for Mallard Bay's Agency Offering Support to Their Internal Digital Ads Team. Built strong relationship with sales team.
Creative сhallenges
Mallard Bay wasn’t just another hunting and fishing company. They were building two businesses at once. A B2C marketplace helping outdoorsmen discover and book guided trips and a B2B SaaS platform Mallard Bay for Guide (Formerly GuideTech) helping guides manage their operations, payments, and clients.
Each audience spoke a different language — one emotional and experience-driven, the other practical and efficiency-focused. Our challenge was to build a brand and marketing system that spoke fluently to both without losing clarity or cohesion. We needed to find a creative bridge between the romance of the outdoors and the rigor of software, so that every ad, landing page, and story could serve both the hunter booking a trip and the guide running a business.
Creative сhallenges
Mallard Bay wasn’t just another hunting and fishing company. They were building two businesses at once. A B2C marketplace helping outdoorsmen discover and book guided trips and a B2B SaaS platform Mallard Bay for Guide (Formerly GuideTech) helping guides manage their operations, payments, and clients.
Each audience spoke a different language — one emotional and experience-driven, the other practical and efficiency-focused. Our challenge was to build a brand and marketing system that spoke fluently to both without losing clarity or cohesion. We needed to find a creative bridge between the romance of the outdoors and the rigor of software, so that every ad, landing page, and story could serve both the hunter booking a trip and the guide running a business.
Our Results
Our campaigns reached over 8 million outdoorsmen across eight different ad platforms. With direct access to Spotify’s ad network, we were able to engage users in moments of focus — while they were already immersed in content they loved.
The result was more than 7,200 qualified leads and an 81% decrease in cost-per-lead. Through creative testing and data-driven optimization, we helped Mallard Bay turn fragmented ad efforts into a unified, scalable growth system.
Our Results
Our campaigns reached over 8 million outdoorsmen across eight different ad platforms. With direct access to Spotify’s ad network, we were able to engage users in moments of focus — while they were already immersed in content they loved.
The result was more than 7,200 qualified leads and an 81% decrease in cost-per-lead. Through creative testing and data-driven optimization, we helped Mallard Bay turn fragmented ad efforts into a unified, scalable growth system.
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