Sterling Adventure Co.
Sterling Burton
Owner
Sterling Adventure Co.
Sterling Burton
Owner
How we Fostr'd
This project demonstrated the impact of aligning creative strategy with data-driven execution. By testing and optimizing across channels, we surpassed our original ROAS goals by over 2x—helping the brand connect with a broader audience of travelers ready to explore.
How we Fostr'd
This project demonstrated the impact of aligning creative strategy with data-driven execution. By testing and optimizing across channels, we surpassed our original ROAS goals by over 2x—helping the brand connect with a broader audience of travelers ready to explore.
Creative сhallenges
Ad Creatives that feel "Timeless"
A key creative challenge was managing rapidly evolving product visuals. As new tent models were released with subtle design updates, our existing content quickly became outdated. Our team adapted by developing a modular content approach—creating assets that could be easily refreshed and repurposed as new versions launched.
Creative сhallenges
Ad Creatives that feel "Timeless"
A key creative challenge was managing rapidly evolving product visuals. As new tent models were released with subtle design updates, our existing content quickly became outdated. Our team adapted by developing a modular content approach—creating assets that could be easily refreshed and repurposed as new versions launched.
Results
In just six months of running ads on several platforms, we fostr’d growth by delivering a 9× return on ad spend.
We achieved this by diversifying our visuals and A/B testing to identify what our target audience found most engaging and appealing. By mixing warm and cold audiences, we increased the likelihood of conversions and maximized overall campaign performance.
Results
In just six months of running ads on several platforms, we fostr’d growth by delivering a 9× return on ad spend.
We achieved this by diversifying our visuals and A/B testing to identify what our target audience found most engaging and appealing. By mixing warm and cold audiences, we increased the likelihood of conversions and maximized overall campaign performance.
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