Digital Advertising
Digital Advertising
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Content Production
Content Production
Digital Advertising
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Content Production
The Brief
Sterling Adventure Co. came to us as a brand with a compelling product and a clear audience, travelers ready to explore. The goal was simple: build paid advertising and email flows that actually perform.
The Brief
Sterling Adventure Co. came to us as a brand with a compelling product and a clear audience, travelers ready to explore. The goal was simple: build paid advertising and email flows that actually perform.
II. The Results
In just six months, the campaigns delivered a 9x return on ad spend (ROAS), surpassing original ROAS goals by more than 100%.
By diversifying creative and A/B testing across platforms, we identified exactly what resonated with Sterling's audience and built on it.
II. The Results
In just six months, the campaigns delivered a 9x return on ad spend (ROAS), surpassing original ROAS goals by more than 100%.
By diversifying creative and A/B testing across platforms, we identified exactly what resonated with Sterling's audience and built on it.
Revenue Generated
Immediate success with several back-to-back $30k months
Revenue Generated
Immediate success with several back-to-back $30k months
Revenue Generated
Immediate success with several back-to-back $30k months
6-month Avg. ROAS
High performing ad camapigns for sustainable growth
6-month Avg. ROAS
High performing ad camapigns for sustainable growth
6-month Avg. ROAS
High performing ad camapigns for sustainable growth
Welcome Flow CVR
New lead-to-sale conversion hit 5%+, turning cold traffic into customers
Welcome Flow CVR
New lead-to-sale conversion hit 5%+, turning cold traffic into customers
Welcome Flow CVR
New lead-to-sale conversion hit 5%+, turning cold traffic into customers
III. The Approach
We didn't guess. We tested. By mixing warm and cold audiences and running structured A/B tests across visuals and messaging, we narrowed in on what moved Sterling's audience and doubled down on it. The result was a campaign system that kept improving the longer it ran.
A robust content shoot at the beginning kickstarted our campaigns and gave us long-lasting fuel for the fire.
Paid Ads
We started where every good campaign should, with the story.
We took Sterling into the Owyhee Mountain Range in Idaho to film a founder-led narrative that put the brand's roots and purpose front and center. Real terrain, real voice, nothing manufactured.
That content became the backbone of everything downstream. With a compelling story already captured, we diversified the creative into platform-ready assets and ran structured A/B tests to find what resonated most.
Warm and cold audiences were layered strategically to maximize conversion at every stage of the funnel. The campaigns got sharper over time, not just louder.
Paid Ads
We started where every good campaign should, with the story.
We took Sterling into the Owyhee Mountain Range in Idaho to film a founder-led narrative that put the brand's roots and purpose front and center. Real terrain, real voice, nothing manufactured.
That content became the backbone of everything downstream. With a compelling story already captured, we diversified the creative into platform-ready assets and ran structured A/B tests to find what resonated most.
Warm and cold audiences were layered strategically to maximize conversion at every stage of the funnel. The campaigns got sharper over time, not just louder.
Verified by the platforms you rely on.
We know the tools because we never stop training on them.
Let’s bring your vision to life
We’re here to make things simple and set you up for success. If you need something, ask. The goal is that you feel supported and confident while you do great work.
Justin Hooker
Owner
Contact us
Let’s bring your vision to life
We’re here to make things simple and set you up for success. If you need something, ask. The goal is that you feel supported and confident while you do great work.
Justin Hooker
Owner
Contact us
Let’s bring your vision to life
We’re here to make things simple and set you up for success. If you need something, ask. The goal is that you feel supported and confident while you do great work.
Justin Hooker
Owner
Contact us